JULIAN MENENDEZ

Music producer and 3 x Latin Grammy Winner Bizarrap joins Buchanan's whisky to celebrate the chosen familia in new campaign "Estamos en familia" across all Latam.

Rising icon and urban pop star Emilia Mernes reframes whisky, talking to a new audience and disrupting what we all think a "traditional whisky drinker" looks like.

Singer, songwriter and cultural disruptor Nathy Peluso joins Smirnoff Vodka to reignite the "we" in new campaign "Mezclados somos más"

Chilean pop queen Denise Rosenthal launches the new Tanqueray Royale flavor in style

35,000 people pointing their smartphones to the first ever drone show in Chile with Johnnie Walker Blonde at Creamfields 2023

Top chilean DJ Allendes makes 35,000 dance at Creamfields 2023 to the tunes of Johnnie Walker Blonde

Vesta Lugg, Chile's favorite Blonde, stars in the launch of Johnnie Walker Blonde to reframe whisky as you've never seen it before.

Managed the production of a seven-episode seven-market content series in partnership with Vice Media for Diageo's leading scotch brands: Johnnie Walker, Buchanan's and The Singleton.

Created and managed a series of large scale urban art interventions by Bulleit Bourbon in partnership with Lira Arte Publico to create community and reignite neighbourhoods in Santiago de Chile.

Lead and developed Johnnie Walker's first sustainable partnership in the region, spearheading efforts to protect and restore one of Chile's most iconic landscapes: Torres del Paine.

Sponsorship of Forbes CEO Week Summit in 2020 with Diageo's general manager as a guest speaker in the Leader's with Purpose panel.

Coordinated the media launch of the documentary The Man Who Walked Around the World in Argentina, Chile & Peruses, including two out door cinema experiences in COVID context.

Johnnie Walker partners with national designer Matías Hernán (Chile) and his streetwear brand The Remix to present a vibrant collection inspired in the iconic KEEP WALKING for the launch of Johnnie Walker's new limited edition design bottle.

Produced a 360 PR & Influencer campaign for the launch of Tanqueray Flor de Sevilla gin in Peru, which was awarded the “Mejor Campaña del Sector Bebidas Alcohólicas” at the Top Influencers Awards 2020.

Launched Johnnie Walker's Game of Thrones: White Walker across three markets positioning the innovation as a cultural hit and the hottest item surrounding the series.

Land Rover Ambassador and adventurer Bear Grylls goes to new heights to test Land Rover´s new seat folding technology by configuring seats while free-falling.

Partnership with Vero - True Social, creating viral content with British auction house Coys of Kensington and the Mondial de Paris, announcing the first sale of a classic car on social media with a world record for the highest financial transaction made on ApplePay (October 2016).

Announced at Black Hat 2012 security conference in Las Vegas how widely used credit and debit card purchasing terminals in the U.S and U.K had security vulnerabilities that would allow hackers to install malware on them and sniff card data and PINs. This appeared in the world’s media including CNN, CBS and BBC amongst others.

Media from all over the world had the opportunity to test drive the all-new Discovery Land Rover on the launch deck of the HMS Queen Elizabeth (Royal Navy), the UK's latest aircraft carrier and flagship.

Aston Martin Racing's return to the Hotel de France after 50+ years before the 24 Hours of Le Mans 2015. Pro divers Matthias Lauda, Darren Turner and Richie Stanaway drove the three Astons across the quite town of La Chartre-sur-le-Loir in France. Event covered by worldwide media and shared in social media to an audience of 6.5m+ followers.

Launched 123Seguro.com into the market in 2012 and developed their communications and public relations strategy. 123Seguro.com is one of the first online insurance brokers and now an industry leader in Latin America.

Announced at the SyScan security conference in Singapore 2014 how mobile Point of Sale (mPOS) devices could be easily hacked, leaving banks, retailers and millions of customers exposed to serious fraud around the world. MWR demonstrated it by playing a game on a hacked mPOS.

Photocall at London location with James Bond SPECTRE stunt driver Martin Ivanov and SPECTRE’s Jaguar C-X75 prototype. The car was cheered the next day by a crowd of half a million people at the Lord Mayor's Show in the streets of London and watched live on the BBC by millions more.

A fitting challenge for Jaguar's all-F-Type... to race the Royal Navy's brand new Wildcat helicopter in an exciting challenge across South West England. Feature content for Octane Magazine and The Telegraph.

Oversaw communication strategies in M&A situations: CogitalGroup invests in Blick Rothenberg, Blick Rothenberg buys SSH.

Launch of Fate's new luxury, high performance range of tyres with Argentine celebrities Carolina "Pampita" Ardohaín and Sofia Zamolo. (2011)

Market research and development for the introduction of the HTX lubricants range for classic cars in the UK.

Regular coverage of COYS auctions and classic cars for sale in UK and international media.

Press conference in partnership with the Paris Motor Show announcing Coys classic car auction at the world's premier automotive event.

Managed PR activations and media coverage across European markets for HERO Events, a cars & lifestyle group delivering experiences for customers in the UK and Europe.